5 Facebook Targeting Tips you cannot afford to miss. – 3 min read
Targeting specific things for your Facebook ads is a must, especially if you want them to convert reasonably well. In the end, Facebook advertisements can make up a decent portion of your online promotion presence – that’s why it’s a good idea to really get serious about your Facebook advertisement needs.
Identify Your Goals
This is the first tip needed to be taken into account, and that’s the process of figuring out your goals. You can’t really achieve success if you aren’t sure what that means, in your own eyes (of course). Figure out where you want to go with your Facebook advertisements, and take it from there. Ask the other head-members of your board and see where they want to go with everything (that is, unless the choice is entirely yours to make!).
Your Competitors Should Be a Target –When it comes to picking out targets, you should be looking at your most envious/serious competitors first-hand. Always look at what your competitors are doing, don’t reinvent the wheel. If you want to break down the competition in a “slowly, bur surely” sort of manner, this is the way to go about doing it. You can appeal towards the fans of your competitors, hopefully converting them over to your side in the process.
Custom Audiences – If you have been working with any type of data collection group, you should have a lot of information to work with. In this case, custom audiences are a great idea – they allow you to pin-point the exact type of audience with your advertisements. You’re not able to target specific individuals when it comes to the regular Facebook ad process, but with custom audiences, it’s possible.
Use Location to Target People – If you want to appeal towards the audience overseas, so be it – you can do exactly that through the use of location targeting. If you have a product that’s only going to release in a specific area of the world, it only makes sense to market in that part (and that part alone). Doing so in other areas could be considered a waste of resources, in a sense.
Budget Properly – If you want to make a major impact, you’re going to need a decent amount of money to work with. Budget your projects so that they’ve got enough funds to actually make a dent in your marketing process, because that’s the entire point of this ordeal. You want people to see your Facebook ads and click on them, and when you’re using a bigger budget, there’s a better chance of that happening. The rich get richer!
There you have it, 5 different Facebook targeting tips that you can use for your own means. Not only should they help you hit a larger amount of conversions, but it should allow you to improve upon your Facebook advertisement protocols in general. Making money online isn’t hard, but optimising your campaigns will help you out in the long run. That’s why so many people are interested in getting used to FB targeting, and everything that could come alongside that term.